JudgeLessSeeMore

The more you judge the less you see.

Together with Bucharest Mall - Vitan we wanted to bring to light the sincere emotion that is formed when we look beyond appearances and listen with an open heart to the person in front of us. So we invited three people with wonderful stories through the Association of the Blind in Romania to participate in a meeting in the dark. We also invited three influencers from the fashion, news and beauty industry to a special 'date'. None of them knew would be on the other side. When the light went off a real chemistry formed, a sincere conversation which continued even after the light came on.

More and more often we are guided in our romantic choice solely by appearances. But what if we could change that and give people the opportunity to really connect?

Credits Stefanini Infinit
Dragoș Andreiașu, Account Manager
Matei Curtașu, Global Creative Director
Ruxandra Matache, Group Creative Director
Simina Florea, Senior Copywriter
Raluca Enache, Junior Copywriter