Copywriter
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Hijacking the Iphone 7 launch

Creativity International Platinum Award

A personal project with the aim of reminding people not to text and drive in a different way. 

 

THERE WON'T BE
A NEW iLIVE RELEASE

People are more conscious about the launching week of a new phone than the dangers of texting and driving. This habit causes
1.6 million crashes every year.

THAT'S WHY
We decided to do a personal project to gain awareness of this problem during the iPhone 7 launch week in Miami. This city is rated as one of the top places in the US for texting & driving.
A daily custom that has turned into a top killer.

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Pere Suaña Viu (AD). Simina Florea (CW).