Creativity International Bronze Award
REDESIGN A BETTER FUTURE
New York City was rated as the world's top solid waste city. This creates an important negative impact on children's lives and the way they think about their future.
To promote the new Lego City product, LEGO invites kids and parents in store to re-build and redesign NYC using their imagination and LEGO CITY bricks. The best ideas will be placed in public spaces around New York, teaching that great ideas come from anyone.
Pere Suaña Viu (AD). Simina Florea (CW). Edmundo Murillo (CW).