An entire football match turned into a live auction to raise the value of 11 jerseys collected from fans online.
Cannes Lions // Direct // Shortlist
ADCI Awards // Silver x 2
Everyday, thousands of soccer fans sell their items online to fund their personal project. But they usually make very few money out of them. Dacia, a brand that strongly believes in value for money, wanted to show people that what they have is worth more than they think.
For the first time in the history of Soccer, Udinese played a Serie A match against Lazio wearing 11 different shirts from various seasons, given by 11 fans with a personal project to fund.
The proceeds went to the owners of the shirts
In just 90 minutes, a total of 9.450€ has been raised. The most expensive shirt was the 2002-03 jersey, worn by striker Kevin Lasagna and selling for 1.700€. Midfielder Jakub Jankto's shirt from 2012-13 reached a similarly high price of €1.600€, while Jens Stryger Larsen's 2004-05 sold for €1.100€.
DACIA THE AUCTION WEBSITE: CLICK TO ACESS WEBSITE